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Since early 2026, Rob de Jongh has been active at RDA as Sales Manager and a member of the management team (MT). He lives in Udenhout with his partner and two sons aged 4 and 7, a short distance from RDA — a practical coincidence that fits well with his hands-on way of working.

Gaining energy from improvements

Since joining RDA, Rob has focused on getting to know both the organization and its customers. His role revolves around introducing structure, strengthening the sales team, and achieving sustainable growth. What attracts him to RDA is the combination of technical depth and a clear mindset: not just delivering what is asked, but truly thinking along in solutions. Rob: “I get energy from building and improving things, whether that’s an organization, a collaboration, or a project for a customer. In doing so, I don’t just look at what is needed right now, but especially at how the collaboration can be structurally improved — I focus on the long term.”

Observing and listening

In the first months, the focus was deliberately on listening and observing. By actively engaging in conversations with colleagues and customers, he has gained a clear view of where RDA makes a difference — and where opportunities still exist to serve customers even better. What stands out to him most is the way RDA approaches challenges. RDA works with a number of strong A-brands and distinguishes itself through the flexibility around them. Rob: “If something is not available as a standard solution, that’s not where it ends. We look at how it can be done and develop it ourselves. This approach has led, among other things, to our own control systems such as Unicontrol and FirePro.”

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Getting to know customers

In the coming period, Rob’s focus will be on further deepening relationships with customers and strengthening the commercial approach. This certainly also involves broadening collaboration with customers. Rob: “In the near future, I especially want to get to know even more customers. Understand what’s going on, where opportunities lie, and where we can make a difference. So hereby an open invitation: I’d be happy to drop by!”

RDA is known among many customers as a specialist in more complex challenges — and that is exactly where a strong foundation lies. At the same time, Rob sees opportunities to broaden collaboration. “Our strength is not only in solving complex challenges. We want to ensure that customers also turn to us for everyday, more standard applications. It’s precisely in that combination that the real added value lies.”

Conscious, driven, approachable

Rob: “RDA’s strength lies in a combination of factors: high-quality A-brands, a high degree of availability and speed, and the technical knowledge to go beyond where standard solutions stop. For customers, this means one partner that offers both reliability and flexibility.” He adds: “The greatest opportunities arise when RDA is involved in projects at an early stage. Then we can not only deliver, but also contribute ideas for the best solution, both technically and practically.”

In addition, he sees clear developments in the market, such as increasing complexity, higher safety requirements, and growing pressure on delivery times. Rob: “Customers are looking for a partner who delivers what is needed and is also there when things get complicated. That’s the combination we aim to deliver every day. It aligns with our core values: conscious, driven, and approachable. In practice, this means that RDA not only delivers, but actively thinks along, acts quickly, and takes responsibility for the end result.”

When is Rob satisfied?

His ambitions are high — so when is Rob actually satisfied? For him, the answer lies in the role RDA plays for its customers: “If customers see us as a partner they can rely on — for both day-to-day work and exceptional situations — then we are doing well.”